Mid-Ohio Foodbank Newsletter

For this project, we were required to create a newsletter for Mid-Ohio Foodbank. We were given a booklet about the company's identity, which included fonts, colors, logos, etc. From the information we were given I decided to try to stick with the identity of the company as much as possible. I used the same fonts and colors, but tried create a new, fresh look. I started off with creating the masthead which focused on the title of the newsletter as well as the company itself. I then went in and added the body copy- which there was a lot of. I wanted to break the copy up by creating columns. Also, I used specific colors for each section in the newsletter. I wanted the reader to be able to read the headers and know what each paragraph was going to be about. I added visual elements such as notebook paper and a business card to make the text more interesting and break up the text in a way. Lastly, I added my own photographs, which I made duotone, to add a human element to the newsletter, which the identity focused on. I'm very pleased with the final outcome of the newsletter. I feel that it definitely goes along with my own creative style and fits the needs of the client at the same time.

Uptown Westerville Farmer's Market

These are a few of my ideas for the ad campaign project. I really wanted to do something for the farmer's market. My design style is very clean cut and organized, and I thought that went well with the idea of a farmer's market. I wanted to use fresh fruit or vegetables as the focus of the ad.






This was one of the first ideas I came up with. I went with a cut paper vegetable rather than a photography- mainly because I'm not much of a photographer and was more comfortable with cut paper. I also really liked the feel of the very clean lines. The first tag line I came up with was "home grown for you."






This is the second idea I came up with. I still kept the same layout and idea for the vegetable, but I messed around with the tag line and placement of everything. I changed the tag line "Only fresh. Only for you." I think it got the point across more clearly- that the fruit is home grown and not grown for a business, but rather for the people buying it.





These are my final pieces for the ad campaign. I added the graphic squares for multiple reasons. For one, I thought it added interest to the ads visually. Secondly, I wanted the audience for the posters to be more dynamic. Appealing to a younger audience was my main goal. The older clients are going to continue going to the farmer's markets regardless of the ads put out there. I think lately, a younger crowd of people would appreciate these ads.

Thinking Differently

The assignment was to come up with a t-shirt design for the Founders Day celebration at Otterbein. The main focus of the shirt was supposed to be the backwards "N" that is found on the plaque outside of Towers Hall. "Thinking Differently" was what the shirts would read. I first began the assignment by brainstorming different ideas that I thought fit the topic. I wanted to incorporate the backwards "N" into the word "thinking" for sure. Once I messed around with a few ideas there were several that I wanted to take a step further. I really liked the idea of the light bulb. The phrase "thinking differently" made me think of coming up with new, original ideas. A light bulb was a graphic symbol that I could easily modify to fit the needs of the design. A second design that I came up with was a silhouette of a head that was cracked open with backwards "N's" spilling out of it. This idea was more focused on the idea of the backwards "N" rather than the idea of thinking differently. I decided to go with the first design, which was the light bulb design. While this design was not as focused on the backwards "N," it is still a very prominent part of the design. As far as executing the design went I had more problems than I originally thought I would. Illustrator was a new software to me, and it definitely took me quite a while to get used to. I decided that to get the look that I wanted with my design, scanning an image in was the best option. Once the image was scanned in I was able to go in through illustrator and add to the design as well as add text. The image to the right is the original image I scanned into the computer.

Final design: